Behind the Name is a sports-focused brand, marketing and PR collective built on one simple belief — that strong brands and credible athletes need someone who truly stands behind them.
As the name suggests, we work closely behind the scenes with the brands and athletes we represent, shaping their identity, narrative and long-term value through the right associations, strategic marketing and purposeful public relations. Our approach is rooted in authenticity, cultural relevance and consistency, ensuring every story we tell aligns with who our clients are and where they want to go.
With deep experience across global and Indian cricket ecosystems, we specialise in building brands that resonate, endure and lead — on and off the field.
Astha Thapliyal is a sports marketing and communications professional with 17 years of experience across elite cricketing ecosystems. She has worked closely with global sporting bodies and franchises, including the International Cricket Council (ICC) and the Rajasthan Royals, delivering strategic marketing, PR and brand storytelling across major tournaments and campaigns. Known for standing firmly behind the brands and athletes she represents, Astha specialises in building long-term brand equity through the right associations, sharp narrative building and culturally relevant marketing. Her work sits at the intersection of sport, media and commercial strategy, with a strong focus on credibility, consistency and impact.
Tanushree Rana is a marketing and communications specialist with extensive experience in building and amplifying brand narratives within the sports and lifestyle ecosystem. With a strong foundation in brand strategy, digital marketing and PR, she brings a sharp strategic lens to positioning brands and talent with authenticity and purpose. Tanushree plays a key role in shaping integrated communication frameworks that drive relevance, visibility and long-term growth, standing tall behind the brands and athletes she supports through thoughtful storytelling and execution.
Riyan Parag is one of India’s most exciting young all-rounders, representing a new generation of cricketing talent. Hailing from Assam, Riyan became the first cricketer from the Northeast to play for the Indian national team, making his T20 and ODI debuts in 2024 — a historic milestone for the region.
Known for his elegant strokeplay, sharp cricketing brain, and fearless attitude on the field, Riyan has made significant strides in domestic cricket and the IPL with consistent performances. His rise reflects not just his talent but his work ethic and hunger to succeed at the highest level.
Partnerships earned for Riyan:
